Rather, they only skim the text to find key information. When a user is browsing through a website or an app, it’s important to avoid large sections of text and instead focus on headlines because the user does not spend time on the text. You have a huge marketplace filled with any item you would like, and the capability to purchase something with the literal click of a button.
While Amazon doesn’t have the most beautiful UI, their UX is pretty on point - you can purchase an item on Amazon without much thought at all, and that is probably one of the biggest things behind Amazon’s large success. If there is, this could truly be detrimental for a business.
There should not be a lot of thought behind the user’s experience when clicking through a website.
When a user is experiencing an app or website, it needs to be simple. As the title of the book and the titled first chapter indicate, this was an important concept that the designer needed to understand about the user.
0 kommentar(er)
